For my wildcard I chose to showcase my media, content, copy writing and social media skills combined. I run the @ThompsonOkanagan Instagram page. This is a non profit destination management organization, and tourism association for the Thompson Okanagan region. Many of these posts were crowd sourced or UGC, as well as contracted content. My job is to source the images, create the copies, schedule, post, and review analytics.

Here is the profile. The highlight are created and maintained by me.

The top 4 posts here are my best performing posts this year. On average these post reach 2k to 5k accounts.

In the last 90 days on average the account has a reach of 15k, with average impressions at 110,000.

This is a “Travel Now” series I worked on. This campaign’s mission is to create reels and monitoring their performance.